Regarding the apparition, it has not been proven 100% that it was a refelction.   I would put it at 98%.  Until we or another 3rd party can go there and recreate it I don't think 100% would be fair.   But to say it was supernatural would be a stretch at this point.

Also, I agree with Dedicated Dad…  There is no such thing as Bad Publicity in show business.   Just Publicitiy, or No-Publicity.  They would be smart to let those clips stay out there, and spread word of mouth.   History would suggest that they would likely have an even larger viewing audience, whether they be believers or skeptics like us.

Bobarino